Wendy's Philippines launches direct ordering on Shopify

Wendy's Philippines is now taking pickup and delivery orders through its own Shopify storefront, powered by Zapiet Eats, instead of relying on third-party delivery apps. The move cuts commission costs and gives the chain more control over ordering, customer data and operations.

Why it matters: - Wendy's Philippines can keep more of each order by avoiding delivery marketplaces that typically charge 15% to 30% commissions. - The setup gives the chain direct ownership of the online ordering experience, including customer relationships and order flow. - Zapiet says the model can materially reduce costs for restaurants with high daily order volume.

What happened: - Wendy's Philippines launched direct pickup and delivery ordering through its Shopify storefront at wendys.com.ph. - Zapiet Eats powers the ordering system. - Customers can place pickup, delivery and scheduled future orders without using an intermediary app. - The launch was announced June 30, 2026, from Louth, United Kingdom.

The details: - Zapiet Eats charges a flat $0.10 per order, excluding standard Shopify transaction fees. - By comparison, a 25% commission on a $10 order equals $2.50. - Zapiet said a location processing 500 orders a day could save more than $6,000 per month versus a 25% marketplace fee. - The platform handles menu management, delivery zone setup, prep-time logic, ordering windows and kitchen routing. - Zapiet Eats is designed for restaurants, cafés, bakeries and food brands of all sizes. - The launch is Zapiet Eats' most prominent rollout to date.

Between the lines: - The rollout points to a broader shift in how food brands may use Shopify, treating it as a single platform for menus, merchandise, customer data and ordering. - Andy Cargill, founder of Zapiet, said restaurants should not have to give away 25 cents of every dollar to take an order online, especially when margins are under pressure. - The pitch positions direct ordering as both a cost-control tool and a way to reduce dependence on third-party marketplaces.

What's next: - Wendy's Philippines is live now at wendys.com.ph. - Zapiet is likely to use the rollout as a reference point for other multi-location food brands considering direct ordering on Shopify. - The company is also positioning Zapiet Eats as a scalable option for operators that want pickup and delivery ordering under their own brand.